Our research services help clients understand their behavioral challenges, test concrete solutions to predict success, and then measure the success of implemented programs. Because our methods are richly steeped in the ideas and rigorous methods of behavioral science, we provide a deeper level of insight and better predictive power than many standard approaches. As professional writers and presenters, our reports are clear, thorough, and easy to read.
At initial stages of a project we may use low cost qualitative interviews (of management, of key partners like retailers or physicians, of customers) to understand key issues and develop preliminary ideas.
Early stage work can also involve surveys, informed by behavioral science, to begin to measure the prevalence of typical behavioral barriers and drivers.
Ongoing work can track key behavioral metrics over time.
Quantitative concept tests (using live and online experiments) are used to develop recommendations for implementation following an ideation workshop or other problem solving program.
Field experiments can be deployed to test the performance of actual implemented programs in the field (e.g., A/B tests of messaging, retail shelf experiments, e-commerce display experiments, etc.)