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Reimagine marketing insights & thought
leadership with expert behavioral scientists.

Consumer insights should be
grounded in behavioral science

Marketers and consumers routinely misunderstand consumer gaps, product value, human behavior, and market forces.

Marketing strategies should
utilize behavioral nudges

Marketers and consumers often resist change, procrastinate action, lack follow-through, and fail to be proactive.

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Market Research & Communication Strategy

Behavioral challenges are pervasive in the consumer products space. We use behavioral science to adapt your strategic processes and your marketing and sales tactics. The result is a well-aligned and highly effective commercial operation.

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Behavioral principles improve fundamental strategic processes.

  • Omnichannel strategy workshops

  • Positioning and branding

  • Content creation and editorial writing

  • Message development

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Behavioral principles support thought leadership and customer conversion.

  • Managerial decision making

  • Insights and research

  • Messaging platforms and segmentation

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Sales Funnel

Behavioral principles are the foundation of effective marketing funnel tactics.

  • Customer engagement

  • Bridging marketing and sales

  • Lead conversion


Behavioral Impact



Message retention



Customer actions initiated



Information requests



Lead conversion

What People Are Saying

I'd recommend Behavioralize without hesitation to any company that wants to build better consumer experiences.

- Founder & CEO

(Health Tech) 

The ideation workshop was outstanding! The output is now the foundation of our messaging strategy.

- Marketing Director (Pharma)

Quote about nudges and sales

Scott from Zealand (take MORI literally and used it for objection handling with sales force)

- Title
(Fitness Equipment)

The research work from Behavioralize not only gave us better insights into our consumer journey, but also got us to ask better questions. 

- Insights Director (Consumer Goods)

Contact Us

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1. Ratner, R. and Riis, J. (2014). Communicating science-based recommendations with memorable and actionable guidelines. PNAS, 11(4), 1364-13641.

2. Putnam-Farr, E. and Riis, J. (2016). "Yes/No/Not Right Now": Yes/No Response Format Can Increase Response Rates Even in Non-Forced-Choice Settings. Journal of Marketing Research, 53(3), 424-432.

3. Dai, H., Milkman, K., & Riis, J. (2015). Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Initiation When They Signal New Beginnings. Psychological Science, 26(12), 1927-1936.

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