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Essential Reads


Addressing Overconfident Misperceptions in Healthcare
The human mind forms fast impressions.[1] Usually, this works pretty well, but very often it leads to false impressions of both new...


Addressing Complacent Inactions in Healthcare
Action tends to occur when it’s urgent, easy, and clearly expected by others. Otherwise, inaction is the norm, even in the face of...
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Jason Riis, PhD
Jul 28, 20234 min read
Pharmaceutical Marketing as Mental Model Architecture
Insight and marketing functions at pharmaceutical companies are increasingly leveraging behavioral science, and this is a good thing. But...


Jason Riis, PhD
Jun 22, 20212 min read
Interview with Dr. Jason Riis for the Alliance for Continuing Education in the Health Professions
The Overconfident Misperceptions and Complacent Inactions framework has a lot to say about optimizing healthcare communication and...


Jason Riis, PhD
Jan 11, 20214 min read
Addressing Overconfident Misperceptions in Healthcare
The human mind forms fast impressions.[1] Usually, this works pretty well, but very often it leads to false impressions of both new...


Jason Riis, PhD
Jan 10, 20215 min read
Addressing Complacent Inactions in Healthcare
Action tends to occur when it’s urgent, easy, and clearly expected by others. Otherwise, inaction is the norm, even in the face of...
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