Addressing Overconfident Misperceptions in Healthcare
The human mind forms fast impressions.[1] Usually, this works pretty well, but very often it leads to false impressions of both new...
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Essential Reads
Addressing Complacent Inactions in Healthcare
Action tends to occur when it’s urgent, easy, and clearly expected by others. Otherwise, inaction is the norm, even in the face of...
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Jason Riis, PhD
- Jul 28
- 4 min
Pharmaceutical Marketing as Mental Model Architecture
Insight and marketing functions at pharmaceutical companies are increasingly leveraging behavioral science, and this is a good thing. But...
Jason Riis, PhD
- Jun 22, 2021
- 2 min
Interview with Dr. Jason Riis for the Alliance for Continuing Education in the Health Professions
The Overconfident Misperceptions and Complacent Inactions framework has a lot to say about optimizing healthcare communication and...
Jason Riis, PhD
- Jan 11, 2021
- 4 min
Addressing Overconfident Misperceptions in Healthcare
The human mind forms fast impressions.[1] Usually, this works pretty well, but very often it leads to false impressions of both new...
Jason Riis, PhD
- Jan 10, 2021
- 5 min
Addressing Complacent Inactions in Healthcare
Action tends to occur when it’s urgent, easy, and clearly expected by others. Otherwise, inaction is the norm, even in the face of...
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