Insight and marketing functions at pharmaceutical companies are increasingly leveraging behavioral science, and this is a good thing. But...

The Overconfident Misperceptions and Complacent Inactions framework has a lot to say about optimizing healthcare communication and...

The human mind forms fast impressions.[1] Usually, this works pretty well, but very often it leads to false impressions of both new...

Action tends to occur when it’s urgent, easy, and clearly expected by others. Otherwise, inaction is the norm, even in the face of...