Linnea completed her undergraduate degree in Social Studies, French, and Spanish at Harvard University. She later pursued an MBA at the University of Chicago Booth School of Business, where she discovered a passion for behavioral science. After graduation, she joined TGG Group, where she eventually became a Managing Director. She left the firm to start her own company BehavioralSight while teaching behavioral science at the Booth School of Business. She is currently pursuing a Ph.D. at the Wharton School, where she has received numerous accolades, including the Russell Ackoff Doctoral Student Fellowship Award, the Marjorie Weiler Prize for Excellence in Writing, and the Penn Presidential Ph.D. Fellowship.
Linnea provides behavioral science and consulting/industry expertise to enhance Behavioralize efforts.